Please download Java(tm). HOW THE STOCKMARKET WORKS

An ideal introduction to the processes underpinning stockmarket investments.

The book is a concise and practical guide to the UK stock market, how it operates and what its purpose is.

The book explains the different types of stocks in the market and looks at both short and long term benefits of share ownership.

Please download Java(tm). A Straightforward Guide to Bookkeeping and Accounts for Small Business builds on the successful first edition by updating essential information and including relevant changes to accounting law and bookkeeping conventions.

The book is a practical and informative guide for those who operate small business, either as sole traders or limited companies. With the aid of this invaluable guide, those in business should find the often daunting process of bookkeeping and preparation of accounts made that much easier. No prior knowledge is assumed.

The book covers the following key areas:

· The importance of keeping financial books of record.
· The double entry system of recording transactions.
· Which books to keep.
· Analysing the books.
· Petty cash records
· VAT
· Bank accounts and reconciliation's
· Bookkeeping for partnerships.

The author: Tony Bannister was, for many years, a commercial accountant before becoming accounts manager of a London Firm of Solicitors. He has produced this book so that the running of a small business will be made that much easier for those with no prior financial skills.

Revised Edition

Please download Java(tm). FORMULATE AN EFFECTIVE BUSINESS PLAN DEVELOP A SUCCESSFUL BUSINESS

Guide to The Effective Business Plan, Revised Edition, is a comprehensive guide to all aspects of the formation of a viable business plan and also to the development of a company.

The book will prove invaluable to all those who are involved in business and wish to adopt a more structured approach to planning the future.

The following areas are covered in detail:

· Assessing the business and product
· Identifying strengths and weaknesses
· Marketing strategies
· Location
· Staffing
· Sources of finance
· Putting together a viable business plan

The Author: John McCormack is a professional business consultant who advises the public sector and private sectors and individuals in the area of business planning.

Revised Edition - Aug 2007

Please download Java(tm). THE ESSENTIAL ELEMENTS OF A SUCCESSFUL WEBSITE

The book gives a detailed overview of all the essential requirements of a successful commercial website. Although it requires some understanding of HTML (the basic language of web pages) it tries to keep jargon to a minimum and is therefore geared to the non-technical reader.

The Internet is a powerful sales medium and is increasingly important to many businesses - who can afford to ignore the income potential of on-line purchasing? However, to many it is an increasingly complex and competitive market place where presentation and security (from viruses, hackers, etc.) is essential.

The reader is guided through all the potential pitfafls and the experienced author explains the need for good practice throughout.

The book covers the following areas:

o The personnel and skills required
o Essential web-design elements of your site
o Hosting, domain name and essential functions
o Shopping carts and secure paym~ents provision
o Essential security and typical fraudulent 'scams'
o Search engine submissions - i.e. getting youc 'shop window' on the 'main street'
o Effective web marketing

The author: Fred Cowie (B.Ed.), has worked with in the IT. industry since the early 1980's. He is an experienced analyst/programmer who has also developed his own successful business as a consultant and software specialist. He lives and works in Brighton, England.