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SOME OF OUR NEW TITLES

A must for those planning their retirement A new book on 'Financial Planning for the Future - From 45 to Retirement' comes with strong credentials from its author. New to Straightforward, Anthony Vice comes from a very distinguished career in the financial services sector. He is a former journalist, (1953-1970) although he has, since then, held a number of prestigous positions with major UK companies and was a director of NM Rothschild (1972-91)

He is the author of a number of books on financial planning and brings his many years of experience to this book.

A recent title in our Personal Finance section.

''Understanding and Controlling Inheritance Tax is another Straightforward Guide published last year. The author David Marsh has written for us before and hopes that this currently topical area of law will be of interest to our readership. David is a specialist advisor in the areas of inheritance tax and capital gains tax.

Don't understand the vaguaries of the Stock Market?

A Straightforward Guide to the Stock Market, How the Stock Market Works, is a concise and practical guide to the UK stock market, how it operates and what its purpose is. The book explains the different types of stocks in the market and looks at the short and long term benefits of share ownership.

The book is comprehensive and covers the following areas:
• What is the stock market and how does it work?
• What are shares?
• What are gilts?
• What are futures and options?
• Overseas shares
• Obtaining advice on share dealing
• When to sell shares

The author: Liam Croft is a lecturer in economics. He has extensive knowledge of the stock market and its machinations and has contributed articles to a number of trade magazines on the world economy. He brings his considerable experience to bear in this concise and clear guide.

MOST POPULAR BOOK

Why is this book so popular - recession?
Last year our most popular book was 'Give me your Money - A Guide to Debt Recovery' by Anthony Reeves.
Why this is popular is probably as much to do with the state of our economy as it is our marketing. Small business obviously needs a good guide to the collection of debts and the surrounding legal framework - and the author competently provides this. The book was also used in a promotion for a well-known business magazine - so this promotion was designed to improved its sales figures. This is a marketing potential that Straightforward is currently progressing in some detail - our books lend some credence to both magazine publication and also to certain websites.

BOOK REVIEW - 'GIVE ME YOUR MONEY'
A Straightforward Guide to Debt Recovery, by Anthony Reeves.
Review by John O'Sullivan from magazine 'Credit Today'

The author of this book, Anthony Reeves has written numerous legal books for the lay person. He is a specialist in debt recovery and is a member of the UK Institute of Legal Executives.

The publishers, Straightforward Publishing, have published numerous titles under their Straightforward Guides series. The expression it does what it says on the tin springs to mind when reading this book.

It is a straightforward guide to debt recovery No bull just facts. If you had no knowledge of debt collecting and read this book you would, at least, have grasped and appreciated the basics of sound credit control and collections.

The book begins with Credit Terms and Customer Checking. It devotes a chapter each to consumer and commercial credit. The author then spends a few chapters on court proceedings, defended actions and the follow up after judge ment is awarded. The jurisdiction in the book relates to the United Kingdom. The last chapter in this book is titled Reforming the Courts for Debt

Collections. It is an interesting and thought provoking essay on recent changes as a result of the UK Woolf Reforms and, also, suggested changes in legal procedures in debt collections.

The author argues that "a more efficient court system would encourage creditors to pursue debts through the courts".

Throughout this book there is good advice on the various areas of credit collection and credit control, what one should do in particular situations and, very importantly, what can go wrong.

Invoice layout is mentioned. This is an area that is neglected by many companies The legal steps in debt recovery are clear, logical and informative. The judicial process is different in the UK but the approach and pre-trial steps are similar - can you prove the debt?

I enjoyed reviewing this book, I liked its no bull approach, its easy style and, most importantly, the vast amount of information it gives for such a small book (109 pages).

John O'Sullivan

Emerald Publishing
is an imprint of Straightforward Publishing and brings a high standard of design and format quality which complements our early commitment to low-cost publishing for all. This, combined with increased marketing efforts, provides a product that competes with more established publishers.

Turnaround Publisher Services - our distributors since 1991.

Straightforward is always looking for new authors - particularly in the fields of child health, business, property, education, and, of course, law and the rights of the individual.

If you are interested in publishing with us then please - in the first instant - download our author information. Please feel free to contact us - see our contact page.

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