Please download Java(tm). HOW THE STOCKMARKET WORKS

An ideal introduction to the processes underpinning stockmarket investments.

The book is a concise and practical guide to the UK stock market, how it operates and what its purpose is.

The book explains the different types of stocks in the market and looks at both short and long term benefits of share ownership.

Revised Edition - Nov 2011.

Please download Java(tm). A Straightforward Guide to Bookkeeping and Accounts for Small Business builds on the successful first edition by updating essential information and including relevant changes to accounting law and bookkeeping conventions.

The book is a practical and informative guide for those who operate small business, either as sole traders or limited companies. With the aid of this invaluable guide, those in business should find the often daunting process of bookkeeping and preparation of accounts made that much easier. No prior knowledge is assumed.

The book covers the following key areas:

· The importance of keeping financial books of record.
· The double entry system of recording transactions.
· Which books to keep.
· Analysing the books.
· Petty cash records
· VAT
· Bank accounts and reconciliation's
· Bookkeeping for partnerships.

The author: Tony Bannister was, for many years, a commercial accountant before becoming accounts manager of a London Firm of Solicitors. He has produced this book so that the running of a small business will be made that much easier for those with no prior financial skills.

Revised Edition - Apr 2012. Available as an e-book

Please download Java(tm). FORMULATE AN EFFECTIVE BUSINESS PLAN DEVELOP A SUCCESSFUL BUSINESS

Guide to The Effective Business Plan, Revised Edition, is a comprehensive guide to all aspects of the formation of a viable business plan and also to the development of a company.

The book will prove invaluable to all those who are involved in business and wish to adopt a more structured approach to planning the future.

The following areas are covered in detail:

· Assessing the business and product
· Identifying strengths and weaknesses
· Marketing strategies
· Location
· Staffing
· Sources of finance
· Putting together a viable business plan

The Author: John McCormack is a professional business consultant who advises the public sector and private sectors and individuals in the area of business planning.

Revised Edition - Aug 2007

This book aims to introduce the fundamental principles of Marketing to a range of potential readers, from students to Business Marketing skills. and will prove to be an invaluable aid to developing an awareness of this area.

Please download Java(tm). THE ESSENTIAL ELEMENTS OF A SUCCESSFUL WEBSITE

The book gives a detailed overview of all the essential requirements of a successful commercial website. Although it requires some understanding of HTML (the basic language of web pages) it tries to keep jargon to a minimum and is therefore geared to the non-technical reader.

The Internet is a powerful sales medium and is increasingly important to many businesses - who can afford to ignore the income potential of on-line purchasing? However, to many it is an increasingly complex and competitive market place where presentation and security (from viruses, hackers, etc.) is essential.

The reader is guided through all the potential pitfafls and the experienced author explains the need for good practice throughout.

The book covers the following areas:

o The personnel and skills required
o Essential web-design elements of your site
o Hosting, domain name and essential functions
o Shopping carts and secure paym~ents provision
o Essential security and typical fraudulent 'scams'
o Search engine submissions - i.e. getting youc 'shop window' on the 'main street'
o Effective web marketing

Second Edition

The author: Fred Cowie (B.Ed.), has worked with in the IT. industry since the early 1980's. He is an experienced analyst/programmer who has also developed his own successful business as a consultant and software specialist. He lives and works in Brighton, England.

Please download Java(tm). THE ART OF DELIVERING COMPELLING MESSAGES THAT GET RESULTS

A Straightforward Guide to The Two Minute Message, 'Effective Presentation Under Pressure' (revised Edition) by William Freeman, is a concise and practical guide to getting attention and arousing interest in an idea or proposition.

The book builds on previous editions and will help people who need to make their business messages and sales presentations stand out from the crowd.

The book covers the following topics:

o The Two Minute Message concept
o Building and applying your TMM
o Developing your brand
o Viral marketing and business networking
o From TMM to compelling presentation
o Worksheets, examples and case studies

The author: William Freeman was a salesman, sales manager and marketing training manager for IBM. He became a partner in Cambridge Associates in 1985 and is now an independent speaker and business advisor. He specialises in helping business to improve sales effectiveness and bring energy and passion to their sales message and performances. The Two Minute Message technique is a vital part of that process. William is also is an executive board member of Kingston Chamber of Commerce.

Revised Edition - July 2006