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THE ART OF DELIVERING COMPELLING MESSAGES THAT GET RESULTS
A Straightforward Guide to The Two Minute Message, 'Effective Presentation Under Pressure' (revised Edition) by William Freeman, is a concise and practical guide to getting attention and arousing interest in an idea or proposition.
The book builds on previous editions and will help people who need to make their business messages and sales presentations stand out from the crowd.
The book covers the following topics:
o The Two Minute Message concept
o Building and applying your TMM
o Developing your brand
o Viral marketing and business networking
o From TMM to compelling presentation
o Worksheets, examples and case studies
The author: William Freeman was a salesman, sales manager and marketing training manager for IBM. He became a partner in Cambridge Associates in 1985 and is now an independent speaker and business advisor. He specialises in helping business to improve sales effectiveness and bring energy and passion to their sales message and performances. The Two Minute Message technique is a vital part of that process. William is also is an executive board member of Kingston Chamber of Commerce.
Revised Edition - June 2006
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